How Frightened Should We Be? What do Liz Phair, Bill Murray, Tricky, Charo, Michael Ovitz, Ani DiFranco and Matt Groening have in common? We don't know because we never ask. In his book Plenitude, cultural anthropologist Grant McCracken attempts to understand the innovation taking place in contemporary culture, to explain why the new "species" of social life should be so numerous and diverse, and to contemplate our failure to take account of them. In this excerpt, McCracken examines the new society that we are creating -- a society that is capable of creating more difference within itself than now exists across the 1st, 2nd, and 3rd worlds. It is time to come to terms with this new cultural imperative... Should we be frightened? Click here to find out.

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